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subject:"Textilindustrie"
~accessRights:"restricted"
~person:"McColl, Julie"
~person:"Mekonnen, Aster"
~subject:"Luxury goods"
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Textilindustrie
Luxury goods
Fashion
8
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8
Textile distribution
7
Textilhandel
7
Luxusgüter
6
Consumer behaviour
5
Konsumentenverhalten
5
International market entry
4
Internationaler Markteintritt
4
Brand management
3
China
3
Einzelhandel
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Markenführung
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Retail trade
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Clothing industry
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International retailing
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Luxury fashion
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Marketing management
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Multinationales Unternehmen
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Transnational corporation
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Augmented reality (AR)
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Auslandsinvestition
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1
Competitive advantage
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Customer experience
1
Dienstleistungsqualität
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Distribution channel
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Emerging economies
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Emerging market multinationals
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Fashion industry
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Foreign investment
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Foreign market entry strategy
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McColl, Julie
Mekonnen, Aster
Choi, Tsan-Ming
8
Ko, Eunju
8
Ozuem, Wilson
7
Shen, Bin
6
Cedrola, Elena
5
Jain, Sheetal
5
Bai, Huifeng
4
Henninger, Claudia E.
4
Jin, Byoungho
4
Karaosman, Hakan
4
Loureiro, Sandra Maria Correia
4
Moore, Christopher
4
Ranfagni, Silvia
4
Amatulli, Cesare
3
Azemi, Yllka
3
Blazquez Cano, Marta
3
Massi, Marta
3
Muthu, Subramanian Senthilkannan
3
Perry, Patsy
3
Ryding, Daniella
3
Seo, Yuri
3
Song, Sanga
3
Turrini, Alex
3
Beyer, Katja
2
Brun, Alessandro
2
Cao, Dongmei
2
Castelli, Cecilia
2
Cho, Eunjoo
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Das, Manish
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Faraoni, Monica
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Gardetti, Miguel Angel
2
Guercini, Simone
2
Haug, Anders
2
Jebarajakirthy, Charles
2
Kim, Hye-yŏng
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Kim, Sang Jin
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Liu, Sindy
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Lo, Chris K. Y.
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of retailing and consumer services
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
3
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
4
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
5
Digital marketing in luxury fashion : from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
6
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
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