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subject:"Transnational corporation"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~subject:"World"
~type_genre:"Reprint"
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Transnational corporation
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Welt
7
Consumer behaviour
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Konsumentenverhalten
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Brand image
3
Comparison
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Cultural identity
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Arnould, Eric J.
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Belk, Russell W.
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Devinney, Timothy Michael
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Eckhardt, Giana
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Hewett, Kelly
1
Holt, Douglas B.
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Kacen, Jacqueline J.
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Lee, Julia Anne
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Madden, Thomas Justin
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Mooij, Marieke K. de
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Quelch, John A.
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Roth, Martin S.
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Cross-cultural and critical perspectives on brands
An Elgar reference collection
104
The international library of critical writings in economics
79
Economic approaches to law
20
Development and underdevelopment : the political economy of global inequality
19
An Elgar research collection
17
The early years of the International Accounting Standards Committee
17
Globalizing religions
15
Ideologies of globalism
13
Critical perspectives on the global trading system and the WTO
12
The globalization of the world economy
12
Critical concepts in the social sciences
11
Globalizing communications
11
International political economy ; Vol. 2
11
Macromarketing - a global focus ; Vol. 3
10
Global-local consumption
9
International library of environmental economics and policy
9
Critical concepts in economics
8
International marketing ; Vol. 2
8
The international library of entrepreneurship
8
International political economy ; Vol. 4
7
International political economy ; Vol. 3
6
International political economy ; Vol. 5
6
Critical concepts in political science
5
Critical perspectives on business and management
5
Foundations of cross cultural management ; Vol. 3
5
International political economy ; Vol. 1
5
Macromarketing - a global focus ; Vol. 2
5
Macromarketing - a global focus ; Vol. 4
5
SAGE library of international relations
5
The Sage library of international relations
5
The international library of critical writings in financial economics
5
Bloomsbury academic collections / Economics
4
Central currents in globalization
4
Cross-cultural human resource management
4
International marketing ; Vol. 1
4
Premier reference source
4
SAGE library of health and social welfare
4
Sage library in business and management
4
Stakeholders and sustainability
4
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1
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
2
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
3
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
4
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
5
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
6
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
7
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
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