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subject:"USA"
type_genre:"Sammlung"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"Marketing"
~type_genre:"Lehrbuch"
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Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
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2005
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5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing management : knowledge and skills
Peter, Jerome Paul
(
contributor
); …
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2004
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7. ed
Persistent link: https://www.econbiz.de/10001738690
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3
Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
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2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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4
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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5
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
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