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subject:"United States"
type_genre:"Non-commercial literature"
~isPartOf:"Working paper series / Department of Agriculture and Resource Economics and Policy, California Agricultural Experiment Station, University of California"
~isPartOf:"Working paper"
~person:"Golan, Amos"
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United States
1968-1986
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Advertising
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Estimation theory
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Game theory
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Oligopol
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Oligopoly
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PepsiCo Inc.
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Preismanagement
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Pricing strategy
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Schätztheorie
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Soft drink industry
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Softdrink-Industrie
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The Coca-Cola Company
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Golan, Amos
LaFrance, Jeffrey T.
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Jakobsen, Jan Bo
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Working paper series / Department of Agriculture and Resource Economics and Policy, California Agricultural Experiment Station, University of California
Working paper
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ECONIS (ZBW)
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Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1998
-
Rev
Persistent link: https://www.econbiz.de/10001366878
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