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subject:"United States"
~isPartOf:"Legends in marketing"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Legends in marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503416
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