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subject:"Wirtschaftslenkung"
~accessRights:"restricted"
~person:"Saeed, Munazza"
~subject:"Consumer behaviour"
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Wirtschaftslenkung
Consumer behaviour
Islam
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American brands
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Brand-switching behavior
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brand switching
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Saeed, Munazza
Aslam, Wajeeha
6
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4
Kashif, Muhammad
4
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International journal of islamic marketing and branding
1
Journal of Islamic marketing
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ECONIS (ZBW)
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Muslim consumers' brand-switching behavior in Lahore and Kuala Lumpur : a qualitative comparative case study
Saeed, Munazza
;
Waheed, Zarina
;
Karamat Baig, Aysha
; …
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1577-1602
Persistent link: https://www.econbiz.de/10014314709
Saved in:
2
A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10011979907
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