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subject:"Wirtschaftspolitik"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Comparison"
~type_genre:"Aufsatz im Buch"
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Wirtschaftspolitik
Comparison
Deutschland
4
France
4
Frankreich
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Germany
4
Advertising effects
3
International marketing
3
Internationales Marketing
3
Werbewirkung
3
Consumer behaviour
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Estimation
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Konsumentenverhalten
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Schätzung
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Advertising
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American
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Amerikanisch
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Brand image
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Einzelhandel
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Factor analysis
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Faktorenanalyse
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Großbritannien
1
Handelsmarketing
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Markenimage
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Mobile Marketing
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Mobile marketing
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National culture
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Nationalkultur
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Perception
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Retail marketing
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Retail trade
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Aufsatz im Buch
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Diehl, Sandra
1
Mueller, Barbara
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Purper, Guido
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Terlutter, Ralf
1
Weinberg, Peter
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Comparative workplace employment relations : an analysis of practice in Britain and France
8
Services and employment : explaining the US-European gap
5
Entre l'état et le marché : l'économie française des années 1880 à nos jours
4
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
4
Grundlagen internationaler Führung : Schweden, Frankreich, Deutschland
3
Le travail et la nation : histoire croisée de la France et de l'Allemagne
3
Maintenance time and the industry development of patents : empirical research with evidence from China
3
évolution récente du commrce extérieur français
3
Applied welfare economics : essays in honour of Dr. Mrs. Yasodha Shanmugasundaram
2
Aux sources du modèle libéral français
2
Du franc Poincaré à l'écu : colloque tenu à Bercy les 3 et 4 décembre 1992
2
Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
2
El futuro de la economía
2
Embedding organizations : societal analysis of actors, organizations, and socio-economic context
2
Flexible working in food retailing : a comparison between France, Germany, the United Kingdom and Japan
2
France - Allemagne : les défis de l'euro ; des politiques économiques entre traditions nationales et intégration
2
France-Allemagne: cultures monétaires et budgétaires : vers une nouvelle gouvernance européenne?
2
Il futuro dell'economia : visto dai maggiori esperti mondiali
2
Institutional competition between common law and civil law : theory and policy
2
International and interarea comparisons of income, output, and prices : [rev. papers from the CRIW Conference on International and Interarea Comparisons of Prices, Income, and Output held in Arlington, Va., Mar. 15 - 16, 1996]
2
Japanese management in the low growth era : between external shocks and internal evolution ; with 44 tables
2
L' emploi dans l'économie sociale et solidaire
2
L'économie sociale ; Tome 2
2
Management und Organisation im deutsch-französischen Vergleich
2
Performances à l'exportation de la France et de l'Allemagne
2
Political economy in western democracies
2
Rencontres de Berlin : France - Allemagne
2
The European social model under pressure : Liber amicorum in honour of Klaus Armingeon
2
The Federal Reserve's role in the global economy : a historical perspective
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The financial systems of industrial countries : evidence from financial accounts
2
Öffentliche Verwaltung und Wirtschaftskrise
2
A brighter future : improving the standard of living now and for the next generation
1
A vision of taxes within and outside European borders : Festschrift in honor of Prof. Dr. Frans Vanistendael
1
A young generation under pressure? : the financial situation and the "rush hour" of the cohorts 1970 - 1985 in a generational comparison ; [many articles of this book were originally presented at the Symposium Easing the Rush-Hour of Life in July 2008 in Berlin]
1
Accounting theory ; Vol. 3
1
Accounting theory ; Vol. 4
1
Ages, generations and the social contract : the demographic challenges facing the welfare state
1
Aktie und Kapitalmarkt : Anlegerschutz, Unternehmensfinanzierung und Finanzplatz ; Festschrift für Professor Dr. Rüdiger von Rosen zum 65. Geburtstag
1
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The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
2
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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