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subject:"marketing"
~isPartOf:"International journal of technology marketing : IJTMkt"
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marketing
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International journal of technology marketing : IJTMkt
Management Science
124
Management science : journal of the Institute for Operations Research and the Management Sciences
51
MPRA Paper
40
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Ovidius University Annals, Economic Sciences Series
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
20
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17
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16
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General Economics and Teaching
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Journal of Business Ethics
16
Management & Marketing
16
Romanian Statistical Review Supplement
15
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International journal of consumer studies
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Revista de Marketing Online (Journal of Online Marketing)
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Journal of marketing education : JME
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Journal of marketing management : MM
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World Review of Entrepreneurship, Management and Sustainable Development
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Food Security Collaborative Policy Briefs
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Journal of Agricultural and Applied Economics
11
Journal of travel and tourism marketing
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Ifo Schnelldienst
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International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of strategic marketing
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The AMFITEATRU ECONOMIC journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business history
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Food Security Collaborative Working Papers
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Health marketing quarterly
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
2
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
3
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
4
Diagnosing key factors for gamification in marketing using hierarchical clustering technique
Srivastava, Gautam
;
Bag, Surajit
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 354-378
Persistent link: https://www.econbiz.de/10012693542
Saved in:
5
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
6
Towards bring your own device marketing policy
Giotopoulos, Konstantinos C.
;
Halkiopoulos, Constantinos
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 156-164
Persistent link: https://www.econbiz.de/10012140199
Saved in:
7
Identifying customer satisfaction estimators using review mining
Suzuki, Takayuki
;
Gemba, Kiminori
;
Aoyama, Atsushi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 187-210
Persistent link: https://www.econbiz.de/10010404505
Saved in:
8
Innovation and marketing in Africa : a Ghanaian perspective
Amoako, George K.
;
Doe, Joshua Kofi
;
Heer, Felicia de
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
4
,
pp. 356-375
Persistent link: https://www.econbiz.de/10010490454
Saved in:
9
Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios
;
Andreopoulou, Zacharoula
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
Saved in:
10
A review and a conceptual framework of the key value drivers of mass customisation
Damm, Raphael
;
Pablos Heredero, Carmen de
;
Rodríguez …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010201176
Saved in:
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