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type:"article"
type_genre:"Case study"
~accessRights:"restricted"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"R & D management"
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International journal of technology marketing : IJTMkt
R & D management
Strategic marketing cases in emerging markets
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Services marketing cases in emerging markets : an asian perspective
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Global business and organizational excellence : a review of research & best practices
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Indian women as entrepreneurs : an exploration of self identity
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Corporate social responsibility in India : cases and developments after the legal mandate
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E-retailing challenges and opportunities in the global marketplace
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Knowledge management initiatives and strategies in small and medium enterprises
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Lead market India : key elements and corporate perspectives for frugal innovations
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An exploratory study of product development in emerging economies : evidence from medical device testing in India
Gupta, Budhaditya
;
Thomke, Stefan H.
- In:
R & D management
48
(
2018
)
4
,
pp. 485-501
Persistent link: https://www.econbiz.de/10011971713
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