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type:"article"
type_genre:"Case study"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"International journal of production research"
~subject:"Vertrieb"
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Brand research : [an outcome of the second International Conference on Brand Management]
International journal of production research
Cases on supply chain and distribution management : issues and principles
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Journal of advances in management research : JAMR
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Importance of brand equity and distribution in competitive business environment : an Indian case studies approach
Sanyal, Shamindra Nath
;
Banerjee, Asok Kumar
- In:
Brand research : [an outcome of the second …
,
(pp. 37-51)
.
2009
Persistent link: https://www.econbiz.de/10009623343
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