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type:"article"
type_genre:"Case study"
~person:"Heusinkveld, Stefan"
~person:"Lang, Rainer"
~subject:"Marketing management"
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Handbook of research on entrepreneurship in professional services
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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New practice development in professional service firms : the role of market sensing
Heusinkveld, Stefan
;
Benders, Jos
;
Berg, Robert-Jan van den
- In:
Handbook of research on entrepreneurship in …
,
(pp. 202-218)
.
2012
Persistent link: https://www.econbiz.de/10009661370
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2
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
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