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type:"article"
~person:"Awasthi, Preety"
~person:"Khare, Arpita"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
India
81
Indien
81
Consumer behaviour
59
Konsumentenverhalten
59
Einzelhandel
17
Retail trade
17
Relationship marketing
14
Einkaufszentrum
10
Shopping center
10
Bekleidung
9
Clothing
9
Jugendliche
9
Online retailing
9
Online-Handel
9
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Bekleidungsindustrie
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8
Environmental consciousness
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Umweltbewusstsein
7
Fashion
6
Gender
6
Geschlecht
6
Green marketing
6
Indian consumers
6
Lieferkette
6
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6
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6
Öko-Marketing
6
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5
Altersgruppe
5
Brand image
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Dienstleistungsqualität
5
E-commerce
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Electronic Commerce
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4
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English
14
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Awasthi, Preety
Khare, Arpita
Singh, Ramendra
6
Chawla, Deepak
5
Das, Gopal
5
Mishra, Sita
5
Chahal, Hardeep
4
Gupta, Shruti
4
Punyatoya, Plavini
4
Sangle, Purnima S.
4
Soni, Pavleen
4
Thomas, Sujo
4
Bhardwaj, Renu
3
Ganesan, P.
3
Jaiswal, Deepak
3
Kant, Rishi
3
Kumar, Vikas
3
Kureshi, Sonal
3
Mittal, Ravi Kant
3
Pandey, Shweta
3
Rahul, T.
3
Sarkar, Abhigyan
3
Shaikh, Ateeque
3
Sharma, Revti Raman
3
Sharma, Sarika
3
Sivakumar, V. J.
3
Agariya, Arun Kumar
2
Agnihotri, Raj
2
Agrawal, Shiv Ratan
2
Ahmed, Salma
2
Ayodeji, Ogunmola Gabriel
2
Bajpai, Naval
2
Balaji, M. S.
2
Banerjee, Shubhomoy
2
Bhardwaj, Preshth
2
Bhat, Ishfaq Hussain
2
Bhattacharyya, Som Sekhar
2
Biswas, Abhijeet
2
Datta, Biplab
2
Deependra Singh
2
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Business process management journal
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
International journal of Indian culture and business management
1
International journal of logistics systems and management
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Marketing in the new global order : challenges and opportunities
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
14
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1
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
2
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
3
Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
Saved in:
4
Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Khare, Arpita
;
Pandey, Sanjay Kr.
;
Bhardwaj, Preshth
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 185-200
Persistent link: https://www.econbiz.de/10010380446
Saved in:
5
The importance of value and context for mobile CRM services in banking
Awasthi, Preety
;
Sangle, Purnima S.
- In:
Business process management journal
19
(
2013
)
6
,
pp. 864-891
Persistent link: https://www.econbiz.de/10010206753
Saved in:
6
Concerns vital for mobile CRM in banking : a qualitative study
Awasthi, Preety
;
Sangle, Purnima S.
- In:
International journal of electronic customer …
7
(
2013
)
1
,
pp. 45-67
Persistent link: https://www.econbiz.de/10009783141
Saved in:
7
Determinants of Indian retailers' attitude towards using mobile technology for supply chain coordiantion
Khare, Arpita
;
Khare, Anshuman
- In:
International journal of logistics systems and management
11
(
2012
)
4
,
pp. 473-491
Persistent link: https://www.econbiz.de/10009577129
Saved in:
8
Moderating effect of age and gender on consumer style inventory in predicting Indian consumers' local retailer loyalty
Khare, Arpita
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10009548092
Saved in:
9
Consumer's expectations from mobile CRM services : a banking context
Sangle, Purnima S.
;
Awasthi, Preety
- In:
Business process management journal
17
(
2011
)
6
,
pp. 898-918
Persistent link: https://www.econbiz.de/10009408680
Saved in:
10
A study on e-CRM applications for Indian fast food chains
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic customer …
5
(
2011
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10009296347
Saved in:
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