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type:"article"
~person:"Hanssens, Dominique M."
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Marketing
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Hanssens, Dominique M.
Mitev, Ariel Zoltán
32
Good, Darrel
29
Keszey, Tamara
29
Gyulavári, Tamás
27
Gáti, Mirkó
27
Irwin, Scott H.
26
Bauer, András
24
Kenesei, Zsófia
24
Horváth, Dóra
22
Neulinger, Ágnes
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Meffert, Heribert
21
Schnitkey, Gary
21
Homburg, Christian
20
Griffith, Garry R.
19
Rubóczky, István
19
Berács, József
18
Brorsen, B. Wade
18
Leeflang, Peter
18
Simon, Judit
18
Spiller, Achim
18
Csordás, Tamás
17
Kaiser, Harry M.
17
Kolos, Krisztina
16
Kotler, Philip
16
Zulauf, Carl
16
Bruhn, Manfred
15
Laczniak, Gene R.
15
Lim, Weng Marc
15
Reinecke, Sven
15
Vrontis, Demetris
15
Layton, Roger A.
14
Malota, Erzsébet
14
O'Cass, AG
14
Wiedmann, Klaus-Peter
14
Agárdi, Irma
13
Irwin, Scott
13
Kumar, V.
13
Shultz, Clifford J.
13
Tadajewski, Mark
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Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Continuing to broaden the marketing concept : making the world a better place
1
Handbook of research on customer equity in marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The History of Marketing Science
1
The future of management in an AI world : redefining purpose and strategy in the Fourth Industrial Revolution
1
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ECONIS (ZBW)
12
RePEc
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1
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
Saved in:
3
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
4
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
5
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
6
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
7
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
8
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
9
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
10
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
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