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type:"book"
~institution:"A. C. Nielsen Company <Chicago-Schaumburg, Ill.>"
~subject:"Beziehungsmarketing"
~subject:"Werbung"
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Category Management
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Category management
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Consumer behaviour
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Kundenorientierung
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
Springer Fachmedien Wiesbaden
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Friedrich-Schiller-Universität Jena
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Fraunhofer-Informationszentrum Raum und Bau
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Fördergesellschaft Marketing an der Universität Augsburg
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
Persistent link: https://www.econbiz.de/10003026500
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