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type:"book"
~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
-
2020
Persistent link: https://www.econbiz.de/10012254382
Saved in:
2
Does cheap talk affect market outcomes? : evidence from eBay
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
-
2018
Persistent link: https://www.econbiz.de/10011823112
Saved in:
3
A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
Saved in:
4
Advertising expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
-
2013
Persistent link: https://www.econbiz.de/10009733326
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5
Behavioral economics and the demand for alcohol : results from the NLSY97
Saffer, Henry
;
Dhaval, Dave
;
Grossman, Michael
-
2012
Persistent link: https://www.econbiz.de/10009562128
Saved in:
6
You get a book! : demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L.
-
2012
Persistent link: https://www.econbiz.de/10009523347
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7
Demand for smokeless tobacco : role of magazine advertising
Dave, Dhaval
;
Saffer, Henry
-
2012
Persistent link: https://www.econbiz.de/10009535027
Saved in:
8
Coarse thinking and persuasion
Mullainathan, Sendhil
;
Schwartzstein, Joshua
;
Shleifer, …
-
2006
Persistent link: https://www.econbiz.de/10003399941
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9
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
10
Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
Menon, Satya
;
Soman, Dilip
-
1999
Persistent link: https://www.econbiz.de/10001412774
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