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type:"book"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Product quality"
~subject:"Werbung"
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Product quality
Werbung
Consumer behaviour
48
Konsumentenverhalten
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Brand management
9
Markenführung
9
Advertising
8
Theorie
8
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3
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Datenschutz
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Designation of origin
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11
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Andrews, J. Craig
1
Burton, Scot
1
Chandy, Rajesh K.
1
Grewal, Dhruv
1
Grover, Rajiv
1
Gupta, Sunil
1
Heckler, Susan E.
1
Houston, Michael J.
1
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1
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1
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1
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1
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1
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1
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1
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1
Ratneshwar, Srinivasan
1
Ray, Michael L.
1
Sethuraman, Raj
1
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1
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Report / Marketing Science Institute
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21
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18
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1
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
2
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
Saved in:
3
Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
Menon, Satya
;
Soman, Dilip
-
1999
Persistent link: https://www.econbiz.de/10001412774
Saved in:
4
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
5
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
6
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
7
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
8
Forming perceptions of overall quality in consumer products : a process of quality element integration
Silverman, Steven N.
;
Grover, Rajiv
-
1995
Persistent link: https://www.econbiz.de/10000917637
Saved in:
9
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
10
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
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