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type:"book"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Werbung
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
9
Markenführung
9
Advertising
8
Theorie
8
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7
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7
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6
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Designation of origin
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6
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6
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English
15
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Andrews, J. Craig
1
Bayus, Barry L.
1
Burton, Scot
1
Chandy, Rajesh K.
1
DeSarbo, Wayne
1
Fader, Peter
1
Golder, Peter N.
1
Grewal, Dhruv
1
Gupta, Sunil
1
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1
Houston, Michael J.
1
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1
Krishnan, Rajaram
1
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1
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1
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1
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1
Moe, Wendy W.
1
Monroe, Kent B.
1
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1
Pechmann, Cornelia
1
Ramaswamy, Venkatram
1
Ratneshwar, Srinivasan
1
Ray, Michael L.
1
Skiera, Bernd
1
Soman, Dilip
1
Tellis, Gerard J.
1
Wansink, Brian
1
Wertenbroch, Klaus
1
Wilcox, Ronald T.
1
Zeithaml, Valarie A.
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Report / Marketing Science Institute
NBER working paper series
99
Working paper / National Bureau of Economic Research, Inc.
93
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88
Discussion paper / Centre for Economic Policy Research
73
Europäische Hochschulschriften / 5
57
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56
SpringerLink / Bücher
56
CESifo working papers
48
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37
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34
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32
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32
Faculty & research / Insead : working paper series
23
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22
CESifo Working Paper Series
21
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21
Springer eBook Collection / Business and Economics
21
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19
Working paper series
17
Working papers / TSE : WP
17
IZA Discussion Paper
16
Legends in consumer behavior
16
DICE discussion paper
14
Discussion paper / Center for Economic Research, Tilburg University
14
Konsum und Verhalten
14
Berichte aus der Betriebswirtschaft
13
Department of Economics discussion paper series / University of Oxford
13
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13
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
13
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13
Beiträge zur Verhaltensforschung
12
Working paper series / University of Zurich, Department of Economics
12
Discussion papers in economics
11
Tinbergen Institute research series
11
DUV / Wirtschaftswissenschaft
10
Economics working paper
10
Forschungsgruppe Konsum und Verhalten
10
Lehrbuch
10
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ECONIS (ZBW)
15
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1
Capturing evolving visit behavior in clickstream data
Moe, Wendy W.
;
Fader, Peter
-
2001
Persistent link: https://www.econbiz.de/10001642999
Saved in:
2
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
3
Measuring consumer willingness to pay at the point of purchase
Wertenbroch, Klaus
;
Skiera, Bernd
-
2001
Persistent link: https://www.econbiz.de/10001620909
Saved in:
4
Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
Menon, Satya
;
Soman, Dilip
-
1999
Persistent link: https://www.econbiz.de/10001412774
Saved in:
5
Bargain hunting or star gazing? : How consumers choose mutual funds
Wilcox, Ronald T.
-
1998
Persistent link: https://www.econbiz.de/10000997626
Saved in:
6
Will it ever fly? : Modeling the takeoff of really new consumer durables
Golder, Peter N.
;
Tellis, Gerard J.
-
1997
Persistent link: https://www.econbiz.de/10000983634
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
8
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
9
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
10
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
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