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type:"book"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~isPartOf:"Research"
~subject:"Werbung"
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Search: subject_exact:"Consumer Behaviour"
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Werbung
Consumer behaviour
102
Konsumentenverhalten
102
Verbraucherverhalten
72
Deutschland
39
Germany
39
Brand management
13
Markenführung
13
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10
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9
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9
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9
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1
Brauneis, Sabrina
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1
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1
Fritz, Wolfgang
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ratneshwar, Srinivasan
1
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1
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1
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ICORIA <16., 2017, Gent>
1
Technische Universität Braunschweig
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8
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8
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8
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7
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ECONIS (ZBW)
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
Saved in:
2
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
3
Werbestrategien für Produktneueinführungen im Lebensmittelbereich : eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung für neue Produkte
Kamm, Friederike
-
2016
Persistent link: https://www.econbiz.de/10011542275
Saved in:
4
The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
5
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
6
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
7
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
8
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
9
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
10
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
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