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type:"book"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Market segmentation"
~subject:"Werbung"
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Market segmentation
Werbung
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
6
Brand management
6
Markenführung
6
Advertising effects
5
Brand
5
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5
Theorie
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5
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2
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2
Consumer goods
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Marktsegmentierung
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Price competition
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2
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Andrews, J. Craig
1
Bayus, Barry L.
1
Burton, Scot
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DeSarbo, Wayne
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Grewal, Dhruv
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Gupta, Sunil
1
Heckler, Susan E.
1
Houston, Michael J.
1
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1
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1
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1
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1
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1
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1
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1
Pechmann, Cornelia
1
Ramaswamy, Venkatram
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Report / Marketing Science Institute / Marketing Science Institute
SpringerLink / Bücher
15
Report / Marketing Science Institute
10
Working paper / National Bureau of Economic Research, Inc.
9
Forschungsgruppe Konsum und Verhalten
8
Gabler Edition Wissenschaft
8
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European Advertising Academy
3
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ECONIS (ZBW)
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1
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
2
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
3
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
4
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
5
A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
;
Mehta, Raj
-
1994
Persistent link: https://www.econbiz.de/10000905508
Saved in:
6
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
7
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
8
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
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