//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"book"
~subject:"Markenführung"
~subject:"Werbung"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Werbung
Consumer behaviour
49
Konsumentenverhalten
49
Verbraucherverhalten
16
Marketing
14
Marketing management
13
Marketingmanagement
13
Deutschland
10
Zielgruppe
10
Target group
9
Germany
8
USA
8
United States
8
Beziehungsmarketing
6
Electronic Commerce
6
Relationship marketing
6
Selling
6
Verkauf
6
Verkaufstechnik
6
Brand management
5
Neuromarketing
5
Business model
4
Emotion
4
Geschäftsmodell
4
Internet marketing
4
Online-Marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Lebensstil
3
Lifestyle
3
Age group
2
Alter
2
Altersgruppe
2
Analyse
2
Auslandsinvestition
2
Competitive advantage
2
Customer analysis
2
Customer service
2
Direct marketing
2
Direktmarketing
2
more ...
less ...
Type of publication
All
Book / Working Paper
Journal
1
Type of publication (narrower categories)
All
Ratgeber
Graue Literatur
231
Non-commercial literature
231
Hochschulschrift
201
Arbeitspapier
169
Working Paper
169
Thesis
145
Collection of articles of several authors
82
Sammelwerk
82
Aufsatzsammlung
55
Konferenzschrift
43
Article in journal
26
Aufsatz in Zeitschrift
26
Conference proceedings
17
Bibliografie enthalten
12
Bibliography included
12
Case study
12
Fallstudie
12
Lehrbuch
12
Textbook
9
Collection of articles written by one author
8
Sammlung
8
Guidebook
5
Handbook
5
Handbuch
5
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
Market information
3
Marktinformation
3
Conference paper
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Amtsdruckschrift
1
Bibliographie
1
Elektronischer Datenträger
1
Government document
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Baskin, Jonathan Salem
1
Charan, Ashok
1
Hammond, James
1
Newlin, Kate
1
Rutschmann, Marc
1
Zich, Christian
1
Published in...
All
Business success
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
2
Intelligente Werbung, exzellentes Marketing : ein praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement
Zich, Christian
-
2012
Persistent link: https://www.econbiz.de/10009513366
Saved in:
3
Branding your business
Hammond, James
-
2011
-
Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
Saved in:
4
Abschied vom Branding : wie man Kunden wirklich ans Kaufen führt - mit Marketing, das sich an Kaufprozessen orientiert
Rutschmann, Marc
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009161140
Saved in:
5
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about
Newlin, Kate
-
2009
Persistent link: https://www.econbiz.de/10003775414
Saved in:
6
Branding only works on cattle : the new way to get known (and drive your competitors crazy)
Baskin, Jonathan Salem
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003522762
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->