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type_genre:"Advisory report"
type_genre:"Fallstudie"
~person:"Balmer, John M. T."
~person:"Garnsey, Elizabeth"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Großbritannien
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Advisory report
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Balmer, John M. T.
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7
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5
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5
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ECONIS (ZBW)
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1
Early business model evolution in science-based ventures : the case of advanced materials
Lubik, Sarah
;
Garnsey, Elizabeth
- In:
Long range planning : LRP ; international journal of …
49
(
2016
)
3
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011508347
Saved in:
2
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
3
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
4
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
5
Obstacles to commercialization of clean technology innovations from UK ventures
Dee, Nicky
;
Ford, Simon
;
Garnsey, Elizabeth
- In:
Sustainable innovation and entrepreneurship
,
(pp. 97-118)
.
2008
Persistent link: https://www.econbiz.de/10003731907
Saved in:
6
Aftermath of aquisition of high technology ventures : a further case comparison
Garnsey, Elizabeth
;
Roberts, John
-
1991
Persistent link: https://www.econbiz.de/10001490480
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