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type_genre:"Article in journal"
type_genre:"Sammelwerk"
~person:"Gilmore, Audrey"
~person:"Storey, David J."
~subject:"Innovation management"
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Innovation management
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Gilmore, Audrey
Storey, David J.
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Journal of strategic marketing
2
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ECONIS (ZBW)
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
2
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
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