//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~accessRights:"restricted"
~person:"Roy, Subhadip"
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"India"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
India
19
Indien
19
Advertising effects
8
Werbewirkung
8
Celebrity endorsement
6
Celebrity-Werbung
6
Consumer behaviour
6
Konsumentenverhalten
6
Qualitative research
4
Structural equation model
4
Strukturgleichungsmodell
4
Conceptual model
3
Qualitative Methode
3
Qualitative method
3
experimental design
3
Advertising
2
Brand image
2
Brand management
2
Celebrity endorsements
2
Credibility
2
Emotion
2
Experiment
2
Fashion
2
Fashion shopping
2
Frauen
2
Glaubwürdigkeit
2
Markenführung
2
Markenimage
2
Measurement
2
Messung
2
Mode
2
Structural equation modelling
2
Werbung
2
Women
2
celebrity endorsements
2
Adoption behavior
1
Advertisements
1
Alternative energy sources
1
Bevölkerungsentwicklung
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
Bibliographie
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Roy, Subhadip
Ghosh, Saibal
30
Kumar, Satish
25
Chawla, Deepak
23
Gulati, Rachita
23
Kumar, Vikas
22
Sharma, Chandan
21
Parayitam, Satyanarayana
20
Budhwar, Pawan S.
19
Mathiyazhagan, Maathai K.
19
Rath, Badri Narayan
19
Kumar, Sunil
18
Pereira, Vijay
18
Tabash, Mosab I.
18
Khare, Arpita
17
Mishra, Ashok K.
17
Mishra, Aswini Kumar
17
Sahu, Tarak Nath
17
Sharma, Seema
17
Malik, Ashish
16
Shveta Singh
16
Srivastava, Shalini
16
Farhan, Najib H. S.
15
Jadiyappa, Nemiraja
15
Jain, Pramod Kumar
15
Kumar, Anjani
15
Munjal, Surender
15
Rangnekar, Santosh
15
Urpelainen, Johannes
15
Goyal, Ashima
14
Rastogi, Shailesh
14
Sasidharan, Subash
14
Sharma, Anil Kumar
14
Azam, Mehtabul
13
Bansal, Manish
13
Bhatia, Aparna
13
Jain, Ritika
13
Joshi, Himanshu
13
Shankar, Ravi
13
Tiwari, Aviral Kumar
13
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Health marketing quarterly
1
International journal of energy sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of entrepreneurship in emerging economies
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Services marketing quarterly
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534190
Saved in:
3
Problems of adoption of solar power and subsequent switching behavior : an exploration in India
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
International journal of energy sector management
16
(
2022
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012797672
Saved in:
4
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
5
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
6
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
7
I mean business : exploring women entrepreneurs' journey in India from an emancipation perspective
Roy, Subhadip
;
Mohapatra, Subhalaxmi
;
Banerjee, Dina
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
6
,
pp. 1072-1095
Persistent link: https://www.econbiz.de/10013536163
Saved in:
8
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
9
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
10
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->