//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Franses, Philip Hans"
~person:"Steenkamp, Jan-Benedict E. M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
3
Theory
3
Bayesian learning model
1
Brand
1
Brand management
1
Brand quality
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Consumption-based learning
1
Innovation
1
Konsumentenverhalten
1
Learning process
1
Lebenszyklus
1
Lernprozess
1
Life cycle
1
Markenartikel
1
Markenführung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
New product additions
1
New product development
1
Product quality
1
Produktentwicklung
1
Produktqualität
1
Quality uncertainty
1
Risiko
1
Risk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Franses, Philip Hans
Steenkamp, Jan-Benedict E. M.
Goldenberg, Jacob
4
Libai, Barak
4
Muller, Eitan
4
Lehmann, Donald R.
3
Allenby, Greg M.
2
Chen, Yuxin
2
Dekimpe, Marnik G.
2
Gatignon, Hubert A.
2
Gijsbrechts, Els
2
Grover, Rajiv
2
Pazgal, Amit I.
2
Platzer, Michael
2
Reutterer, Thomas
2
Rust, Roland T.
2
Skiera, Bernd
2
Soberman, David A.
2
Stremersch, Stefan
2
Tellis, Gerald J.
2
Wittink, Dick R.
2
Agrawal, Jagdish
1
Ahmadi, Iman
1
Ailawadi, Kusum L.
1
Akpinar, Ezgi
1
Alsem, Karel Jan
1
Armstrong, Jon Scott
1
Astous, Alain d'
1
Avagyan, Vardan
1
Backhaus, Klaus
1
Balasubramanian, Siva Kumar
1
Banerjee, Sumitro
1
Bass, Frank M.
1
Bayus, Barry L.
1
Bellis, Emanuel de
1
Bremer, Lucas
1
Burghartz, Pia Teresa
1
Carpenter, Gregory S.
1
Chan, Eugene Y.
1
Chen, Xinlei
1
Chennamaneni, Pavan Rao
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Economics letters
11
International journal of forecasting
9
Econometric reviews
7
Journal of forecasting
7
Journal of applied econometrics
6
Journal of econometrics
5
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
4
Oxford bulletin of economics and statistics
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of economic surveys
3
Macroeconomic dynamics
3
Applied economics
2
Applied economics letters
2
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
2
Technological forecasting & social change : an international journal
2
The review of economics and statistics
2
Annals of financial economics
1
Applied financial economics
1
Applied mathematical finance
1
Computational economics
1
Econometric theory
1
Econometrics : open access journal
1
Economic modelling
1
European review of agricultural economics : ERAE
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of financial econometrics : official journal of the Society for Financial Econometrics
1
Journal of international financial markets, institutions & money
1
Journal of macroeconomics
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Metrika : international journal for theoretical and applied statistics
1
Nonparametric dynamic modelling
1
Practical issues in cointegration analysis
1
Revista de economía del Rosario
1
Statistical papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
Saved in:
3
Modeling new product sales : an application of cointegration analysis
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 491-502
Persistent link: https://www.econbiz.de/10001175286
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->