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type_genre:"Article in journal"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
60
Konsumentenverhalten
60
Brand management
29
Markenführung
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Brand image
23
Markenimage
23
Beziehungsmarketing
21
Relationship marketing
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Article in journal
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Loureiro, Sandra Maria Correia
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Gierl, Heribert
71
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Herrmann, Andreas
51
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Ko, Yong Jae
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Eisend, Martin
33
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
Journal of promotion management : JPM
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
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EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
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International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of business & industrial marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : THR
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A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
4
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
8
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
9
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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