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type_genre:"Aufsatz im Buch"
type_genre:"Bibliographie enthalten"
~isPartOf:"Handbook of research on small and medium enterprises in developing countries"
~source:"econis"
~subject:"Markenführung"
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Markenführung
KMU
15
SME
15
Malaysia
5
Bangladesch
4
Bangladesh
4
Nachhaltige Entwicklung
2
Nigeria
2
Sustainable development
2
Armutsbekämpfung
1
Bank
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Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Business start-up
1
Coopetition
1
Corporate Social Responsibility
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Corporate finance
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Corporate social responsibility
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Developing countries
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Entrepreneurship
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Entrepreneurship approach
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Entwicklungsländer
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Firm performance
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Globalisierung
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Globalization
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Human capital
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Humankapital
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Information technology
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Informationstechnik
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Innovation
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Innovation management
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Innovationsmanagement
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Inter-firm cooperation
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Koopetition
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Markenimage
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Poverty reduction
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Aufsatz im Buch
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Azizah Omar
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Pravina Jayapal
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Handbook of research on small and medium enterprises in developing countries
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Employer Branding : Arbeitgeber positionieren und präsentieren
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Contemporary thoughts on corporate branding and corporate identity management
1
Cross-cultural and critical perspectives on brands
1
Einblicke und Ausblicke
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Kleine und mittlere Unternehmen in neuen Märkten : Aufbruch und Wachstum
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Management-Konzepte für die New Economy
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing efficiency in tourism : coping with volatile demand
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Mittelstand im Fokus : 25 Jahre BF/M-Bayreuth
1
Nachhaltigkeit in kleinen und mittleren Unternehmen
1
New techniques for brand management in the healthcare sector
1
Planung in kleinen und mittleren Unternehmen
1
Strategien von kleinen und mittleren Unternehmen
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
University-business partnership through the Triple Helix Approach : [... workshops and roundtable debate "University-business partnership through the Triple Helix Approach" which took place at the International Conference "Europen Integration and Baltic Sea Region: Diversity and Perspectives", held in Riga from 26th to 27th September 2011]
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Unternehmerische Verantwortung in Zeiten kulturellen Wandels
1
Value creation in entrepreneurship and SMEs
1
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ECONIS (ZBW)
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The role of value co-creation on brand image : a conceptual framework for the market performance of SMEs in Malaysia
Pravina Jayapal
;
Azizah Omar
- In:
Handbook of research on small and medium enterprises in …
,
(pp. 185-207)
.
2017
Persistent link: https://www.econbiz.de/10011626132
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