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type_genre:"Aufsatz im Buch"
type_genre:"Survey"
~accessRights:"restricted"
~person:"Duma, Fabio"
~type_genre:"Collection of articles of several authors"
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Developing successful global strategies for marketing luxury brands
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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ECONIS (ZBW)
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Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector
Duma, Fabio
;
Khalifa, Dina
;
Schäfer, Jule
- In:
The rise of positive luxury : transformative research …
,
(pp. 214-234)
.
2022
Persistent link: https://www.econbiz.de/10014232822
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There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea
Pedrazzi, Camilla
;
Duma, Fabio
;
Gadgil, Maya
- In:
Developing successful global strategies for marketing …
,
(pp. 230-260)
.
2021
Persistent link: https://www.econbiz.de/10012521743
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