//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
type_genre:"Survey"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Niederlande"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Estimation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Niederlande
Estimation
20
Schätzung
20
Advertising effects
16
Werbewirkung
16
Deutschland
8
Germany
8
Consumer behaviour
6
Konsumentenverhalten
6
Netherlands
6
Mobile Marketing
4
Mobile marketing
4
Print advertising
4
Printwerbung
4
Brand image
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Perception
3
Wahrnehmung
3
Fernsehwerbung
2
France
2
Frankreich
2
Mobile communications
2
Mobilkommunikation
2
Spain
2
Spanien
2
Sponsoring
2
Sponsorship
2
Television advertising
2
American
1
Amerikanisch
1
Außenwerbung
1
Beziehungsmarketing
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Customer service
1
Digital platform
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Survey
Systematic review
Book section
6
Language
All
English
6
Author
All
Mulken, Margot van
2
Smit, Edith
2
Bergen, Geertje van
1
Bronner, Fred
1
Enschot, Renske van
1
Hoeken, Hans
1
Klerkx, Mandy
1
Lagerwerf, Luuk
1
Meurs, Lex van
1
Neijens, Peter
1
Oldenkamp, Elise
1
Tolboom, Maarten
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International advertising and communication : current insights and empirical findings
5
New technology-based firms in the new millennium ; Vol. 5
3
Coordination and growth : essays in honour of Simon K. Kuipers
2
Essays in industrial organization and asset allocation
2
Market behaviour and macroeconomic modelling
2
The Oxford handbook of economic and institutional transparency
2
The emergence of the knowledge economy : a regional perspective ; with 86 tables
2
The global structure of financial markets : an overview
2
Understanding European cross-border labour markets : issues in economic cross-border relations
2
Advances in interdisciplinary European entrepreneurship research: [... First Annual Interdisciplinary European Conference on Entrepreneurship Research (IECER), held at the University of Regensburg in February 2003]
1
Applied regional growth and innovation models
1
Arbeitsmärkte für Hochqualifizierte
1
Aspects of the distribution of income
1
Behavioral finance
1
Corporate entrepreneurship and venturing
1
Demand for labor : the neglected side of the market
1
Drivers of innovation, entrepreneurship and regional dynamics : [Annual Tinbergen Workshop ; the theme of the June 2009 Workshop was "Creative, intellectual and entrepreneurial resources for regional development: analysis and policy"]
1
EU crisis and the role of the periphery
1
Entrepreneurship, growth, and innovation : the dynamics of firms and industries
1
Essays on inflation expectations and uncertainty
1
Exchange rate policy in Europe
1
Family, household and work : with 106 tables
1
Financial aspects in energy : a European perspective
1
Fiscal indicators : papers presented at the Banca d'Italia Workshop held in Perugia, 30 March - 1 April, 2006
1
From school to work : a comparative study of educational qualifications and occupational destinations
1
Global risk management : financial, operational, and insurance strategies
1
Health econometrics
1
Innovation, industry evolution, and employment
1
Institutions in legal and economic analysis
1
International mergers and aquisitions activity since 1990 : recent research and quantitative analysis
1
Krisenkommunikation : 5. Dresdner Kolloquium an der Fakultät Wirtschaftswissenschaften der Technischen Universität Dresden
1
Labour market institutions and productivity : labour utilisation in Central and Eastern Europe
1
Measures of underlying inflation and their role in the conduct of monetary policy : proceedings of the workshop of central bank model builders ; held at the BIS on 18 - 19 February 1999
1
Monetäre Integration, Liberalisierung und Umwelt als Herausforderungen der Wirtschaftspolitik
1
Möglichkeiten und Grenzen der wissenschaftlichen Politikanalyse : 50. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 29. September bis 1. Oktober 2010
1
New directions in spatial econometrics
1
New econometric modelling research
1
New operational approaches for financial modelling
1
On the mysteries of unemployment : causes, consequences and policies
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
2
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
3
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
4
Brand relationship quality why relationships between consumers and their brands differ
Smit, Edith
;
Tolboom, Maarten
;
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 120-129)
.
2005
Persistent link: https://www.econbiz.de/10003353716
Saved in:
5
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
Saved in:
6
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->