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type_genre:"Aufsatz im Buch"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Wahrnehmung"
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Wahrnehmung
Netherlands
14
Niederlande
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Advertising effects
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Estimation
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Schätzung
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Werbewirkung
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Print advertising
5
Printwerbung
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Psychology of advertising
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Relationship marketing
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Sociology of the family
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Television advertising
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Aufsatz im Buch
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English
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Klerkx, Mandy
2
Meurs, Lex van
2
Neijens, Peter
1
Smit, Edith
1
Stuurman, Marijntje
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International advertising and communication : current insights and empirical findings
Breaking new ground in theory and practice
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
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ECONIS (ZBW)
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It's all about catching the reader's attention
Smit, Edith
;
Neijens, Peter
;
Stuurman, Marijntje
- In:
International advertising and communication : current …
,
(pp. 43-68)
.
2006
Persistent link: https://www.econbiz.de/10003378100
Saved in:
2
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
3
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
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