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type_genre:"Aufsatz im Buch"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Konsumentenverhalten"
~subject:"Wahrnehmung"
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Konsumentenverhalten
Wahrnehmung
Netherlands
8
Niederlande
8
Advertising effects
6
Estimation
6
Schätzung
6
Werbewirkung
6
Print advertising
3
Printwerbung
3
Advertising
1
Advertising planning
1
Außenwerbung
1
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
1
Familiensoziologie
1
Fernsehwerbung
1
Humor
1
Markenimage
1
Outdoor advertising
1
Perception
1
Product design
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Produktgestaltung
1
Relationship marketing
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Sociology of the family
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Television advertising
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Theorie
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Aufsatz im Buch
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Bronner, Fred
1
Klerkx, Mandy
1
Meurs, Lex van
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International advertising and communication : current insights and empirical findings
5
Cutting edge international research
2
Essays in industrial organization and asset allocation
2
Fundamentals of marketing research ; Vol. 6
2
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Breaking new ground in theory and practice
1
Communicating corporate social responsibility : perspectives and practice
1
Consumer information systems and relationship management : design, implementation, and use
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate brand and corporate reputation
1
Design for behaviour change : theories and practices of designing for change
1
E-marketing ; Vol. 2
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Investigating the relationship between the financial and real economy
1
Kundenintegration 2.0
1
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
1
Social status and cultural consumption
1
System dynamics and food networks research, the case of trust : proceedings of international discussion forum in conjunction with the 26th Conference of the International Association of Agricultural economists, 17. August 2006, Queensland, Australia
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The microstructures of housing markets
1
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
1
The usage, costs and benefits of cash : theory and evidence from macro and micro data ; International Cash Conference 2012
1
Time use - research, data and policy : contributions from the Internat. Conference on Time Use (ICTU), Univ. of Lüneburg, April 22 - 25, 1998
1
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
1
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ECONIS (ZBW)
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Increasing family democracy and the implications for advertising
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 260-266)
.
2005
Persistent link: https://www.econbiz.de/10003353826
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2
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
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