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type_genre:"Aufsatz im Buch"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Product design"
~subject:"Wahrnehmung"
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Product design
Wahrnehmung
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Aufsatz im Buch
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Klerkx, Mandy
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Meurs, Lex van
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Neijens, Peter
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Smit, Edith
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International advertising and communication : current insights and empirical findings
2
Product innovation and eco-efficiency : twenty-three industry efforts to reach the Factor 4
2
Breaking new ground in theory and practice
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Design for behaviour change : theories and practices of designing for change
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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ECONIS (ZBW)
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
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Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
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