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type_genre:"Aufsatz in Zeitschriften"
type_genre:"Bibliography included"
~isPartOf:"Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Profession : Wissenschaftsedition im Rainer Hampp Verlag"
~subject:"Computer-assisted marketing"
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
Profession : Wissenschaftsedition im Rainer Hampp Verlag
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver
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1997
Persistent link: https://www.econbiz.de/10000971978
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