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type_genre:"Bibliographie"
~person:"Burmann, Christoph"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
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Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
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