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type_genre:"Bibliographie"
~person:"Guercini, Simone"
~person:"Ozuem, Wilson"
~type_genre:"Article in journal"
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Fashion
14
Mode
14
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Italien
4
Italy
4
Luxury goods
4
Luxusgüter
4
Markenführung
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Social Web
4
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Textile distribution
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Textilhandel
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1992-2012
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Guercini, Simone
Ozuem, Wilson
Choi, Tsan-Ming
33
Ko, Eunju
29
Kim, Kyung Hoon
9
Shen, Bin
9
Khare, Arpita
8
Madsen, Dag Øivind
8
Merlo, Elisabetta
8
Perry, Patsy
8
Workman, Jane E.
8
Jain, Sheetal
7
Jin, Byoungho
7
Vignali, Gianpaolo
7
Godart, Frédéric C.
6
Kim, Sang Jin
6
Loureiro, Sandra Maria Correia
6
McColl, Julie
6
McCormick, Helen
6
Moore, Christopher M.
6
Phau, Ian
6
Suha Fouad Salem
6
Atik, Deniz
5
Caniato, Federico
5
Caridi, Maria
5
Choo, Ho Jung
5
Chun, Eunha
5
Fiore, Ann Marie
5
Gwozdz, Wencke
5
Henninger, Claudia E.
5
Karaosman, Hakan
5
Kautish, Pradeep
5
Kim, HaeJung
5
Lee, Seung-Hee
5
Lee, Yuri
5
Macchion, Laura
5
Moore, Christopher
5
Ryding, Daniella
5
Song, Sanga
5
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Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
4
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
5
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
6
Minding the competition : the drivers for multichannel service quality in fashion retailing
Patten, Elena
;
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171948
Saved in:
7
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
8
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
9
How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
10
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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