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type_genre:"Bibliographie"
~person:"Ozuem, Wilson"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Fashion
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5
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Ozuem, Wilson
Choi, Tsan-Ming
42
Ko, Eunju
30
Henninger, Claudia E.
15
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12
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10
Kim, Kyung Hoon
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Journal of retailing and consumer services
2
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Journal of advertising research
1
Marketing in the cyber era : strategies and emerging trends
1
Qualitative market research : an international journal
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ECONIS (ZBW)
8
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
4
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Minding the competition : the drivers for multichannel service quality in fashion retailing
Patten, Elena
;
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171948
Saved in:
7
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
8
Recovery strategies in on-line service failure
Ozuem, Wilson
;
Lancaster, Geoffrey
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 143-159)
.
2014
Persistent link: https://www.econbiz.de/10010241431
Saved in:
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