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type_genre:"Bibliographie enthalten"
type_genre:"Fallstudie"
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Elg, Ulf"
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
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Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
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