//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliography included"
type_genre:"Kongress"
~person:"Krafft, Manfred"
~subject:"Marketing management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Theorie
12
Theory
12
Beziehungsmarketing
4
Relationship marketing
4
Agency theory
3
Deutschland
3
Distribution channel
3
Germany
3
Handelsvertretung
3
Market research
3
Marketingmanagement
3
Marktforschung
3
Prinzipal-Agent-Theorie
3
Trade intermediation
3
Transaktionskosten
3
Vertriebsweg
3
Compensation system
2
Transaction costs
2
Vergütungssystem
2
Außendienst
1
Betriebliche Budgetierung
1
Bibliometrics
1
Bibliometrie
1
Communication
1
Consumer behaviour
1
Corporate budgeting
1
Customer analysis
1
Data protection
1
Datenschutz
1
Distance selling
1
Distanzhandel
1
Estimation
1
Estimation theory
1
Factor analysis
1
Faktorenanalyse
1
Firm performance
1
Future research
1
Geldwerter Vorteil
1
Innovation diffusion
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Bibliography included
Kongress
Article in journal
Aufsatz in Zeitschrift
3
Graue Literatur
2
Non-commercial literature
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
3
Author
All
Krafft, Manfred
Unger, Fritz
10
Bruhn, Manfred
8
Fuchs, Wolfgang
7
Herrmann, Andreas
7
Bauer, Hans H.
6
Benkenstein, Martin
6
Gierl, Heribert
6
Homburg, Christian
6
Backhaus, Klaus
5
Becker, Jochen
5
Tomczak, Torsten
5
Albers, Sönke
4
Busch, Rainer
4
Büschken, Joachim
4
Jenner, Thomas
4
Sander, Matthias
4
Scharf, Andreas
4
Schubert, Bernd
4
Voeth, Markus
4
Winkelmann, Peter
4
Berndt, Ralph
3
Diller, Hermann
3
Dögl, Rudolf
3
Esch, Franz-Rudolf
3
Hruschka, Harald
3
Huber, Frank
3
Kaas, Klaus Peter
3
Kumar, V.
3
Kuß, Alfred
3
Simon, Hermann
3
Sivakumar, K.
3
Skiera, Bernd
3
Yan, Ruiliang
3
Anderson, Simon P.
2
Baldauf, Artur
2
Bauche, Kai
2
Baumann, Ernst J.
2
Bester, Helmut
2
Binninger, Franz-Michael
2
more ...
less ...
Published in...
All
Journal of business economics : JBE
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
2
Regeln zur Bestimmung des fast-optimalen Angebotsaufwands
Albers, Sönke
;
Krafft, Manfred
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1083-1107
Persistent link: https://www.econbiz.de/10001522668
Saved in:
3
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->