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type_genre:"Bibliography included"
type_genre:"Sammelwerk"
~isPartOf:"DUV : Wirtschaftswissenschaft"
~isPartOf:"Wirtschaftswissenschaftliche Beiträge"
~subject:"Brand"
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Die Bestimmung und Steuerung des Wertes von Marken : eine Analyse aus Sicht des Markeninhabers
Sander, Matthias
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1994
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