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HMD : Praxis der Wirtschaftsinformatik
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
6
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
6
Strategic change : SC ; briefings in entrepreneurial finance
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
5
Corporate social responsibility in the digital age
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Handbook of social media management : value chain and business models in changing media markets
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International journal of electronic commerce : IJEC
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International journal of networking and virtual organisations : IJNVO
5
Management information systems : mis quarterly
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Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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Crowdfunding : the corporate era
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Services marketing cases in emerging markets : an asian perspective
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
4
Analyzing the strategic role of social networking in firm growth and productivity
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Cases on innovations in educational marketing : transnational and technological strategies
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Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
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ECONIS (ZBW)
851
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1
Merger policy in digital markets : an ex post assessment
Argentesi, Elena
;
Buccirossi, Paolo
;
Calvano, Emilio
; …
- In:
Journal of competition law & economics
17
(
2021
)
1
,
pp. 95-140
Persistent link: https://www.econbiz.de/10012503955
Saved in:
2
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
3
Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 246-260)
.
2021
Persistent link: https://www.econbiz.de/10012621993
Saved in:
4
Rocket
Internet
: erfolgreiches skalieren
Kudlich, Alexander
- In:
Digitale Transformation im Unternehmen gestalten : …
,
(pp. 185-191)
.
2016
Persistent link: https://www.econbiz.de/10011574756
Saved in:
5
Industrial
Internet
of Things 4.0 : foundations, challenges, and applications – a review
Vishwas D. B.
;
Gowtham M.
;
Gururaj H. L.
;
Goundar, Sam
- In:
Innovations in the Industrial Internet of Things (IIoT) …
,
(pp. 172-191)
.
2021
Persistent link: https://www.econbiz.de/10012483582
Saved in:
6
Integrating relationships and community building into universities' social media marketing : implications from a case study
Hou, Jenny
- In:
Contemporary issues in social media marketing
,
(pp. 31-45)
.
2018
Persistent link: https://www.econbiz.de/10011715057
Saved in:
7
Internet
shopping and
internet
banking in sequence : an explanatory case study
Patsiotis, Athanasios G.
;
Webber, Don J.
;
Hughes, Tim
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10010230022
Saved in:
8
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
9
Die Konvergenz von Medien und Handel im
Internet
Berger, Benedikt
;
Hess, Thomas
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 449-458)
.
2015
Persistent link: https://www.econbiz.de/10011441511
Saved in:
10
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
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