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type_genre:"Case study"
type_genre:"Dissertation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand"
~subject:"New product development"
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Industrial marketing management : the international journal for industrial and high-tech firms
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
International journal of technology management : IJTM
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Creativity and innovation management
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Entrepreneurship marketing : principles and practice of SME marketing
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European entrepreneurship in the globalizing economy
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Harvard-Business-Manager : das Wissen der Besten
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Market-facing innovation networks : how lead firms partition tasks, share resources and develop capabilities
Perks, Helen
;
Moxey, Steven
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1224-1237
Persistent link: https://www.econbiz.de/10009410668
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