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type_genre:"Case study"
type_genre:"Firmeninformation"
~person:"Balmer, John M. T."
~person:"Hussels, Stephanie"
~type_genre:"Geschäftsbericht"
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Balmer, John M. T.
Hussels, Stephanie
Willcocks, Leslie
6
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5
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5
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International review of entrepreneurship : IRE
6
California management review
1
European journal of marketing : EJM
1
International journal of entrepreneurship education : IJEE
1
Journal of general management
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ECONIS (ZBW)
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1
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
2
Moonpig.com : do MBA business plans really work? ; part 3: bringing home the bacon
Brown, Robert
;
Hussels, Stephanie
- In:
International review of entrepreneurship : IRE
9
(
2011
)
4
,
pp. 285-288
Persistent link: https://www.econbiz.de/10009552704
Saved in:
3
Moonpig.com : do MBA business plans really work? ; part 2: over the moon
Brown, Robert
;
Hussels, Stephanie
- In:
International review of entrepreneurship : IRE
9
(
2011
)
4
,
pp. 273-284
Persistent link: https://www.econbiz.de/10009552705
Saved in:
4
Moonpig.com : do MBA business plans really work? ; part1: against all the odds
Brown, Robert
;
Hussels, Stephanie
- In:
International review of entrepreneurship : IRE
9
(
2011
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009552707
Saved in:
5
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
6
CoApe! : live life adventurously case study part b : eight hundred pound gorilla?
Hussels, Stephanie
;
Molian, David
- In:
International review of entrepreneurship : IRE
8
(
2010
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10009153642
Saved in:
7
CoApe! : live life adventurously case study part a : monkeying around?
Hussels, Stephanie
;
Molian, David
- In:
International review of entrepreneurship : IRE
8
(
2010
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10009153643
Saved in:
8
The business of contemporary art : the evolution of the UK's leading contemporary arts magazine and fair
Hussels, Stephanie
;
Brown, Robert
;
Titterington, Kathryn
- In:
International review of entrepreneurship : IRE
8
(
2010
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009153647
Saved in:
9
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
10
Organic apoteke case study : being spoilt for choice is not always easy
Hussels, Stephanie
- In:
International journal of entrepreneurship education : IJEE
6
(
2008
)
3
,
pp. 171-189
Persistent link: https://www.econbiz.de/10003863283
Saved in:
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