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type_genre:"Case study"
type_genre:"Glossary included"
~isPartOf:"Transcultural marketing for incremental and radical innovation"
~subject:"Internationaler Markteintritt"
~type_genre:"Investment guide"
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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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