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type_genre:"Case study"
type_genre:"Multi-volume publication"
~isPartOf:"Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing"
~isPartOf:"Series on management in technology / 2, iimt executive MBA and executive diploma papers"
~subject:"Nestlé Suisse <Vevey>"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Series on management in technology / 2, iimt executive MBA and executive diploma papers
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Nespresso : Erfolg durch mehrdimensionale Kundenbindung
Kubin, Vojtech
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 63-78)
.
2010
Persistent link: https://www.econbiz.de/10009011572
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