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Intellectual property management : the role of technology-brands in the appropriation of technological innovation ; with 22 tables
Jennewein, Klaus
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2005
Persistent link: https://www.econbiz.de/10002063045
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Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten
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2003
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Persistent link: https://www.econbiz.de/10001884902
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