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type_genre:"Collection of articles written by one author"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~subject:"Marketing management"
~type_genre:"Case study"
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Strategic marketing in fragile economic conditions
Samanta, Irene
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contributor
)
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2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Persistent link: https://www.econbiz.de/10010414992
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