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type_genre:"Fallstudie"
type_genre:"Kongressschrift"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~subject:"Advertising industry"
~type_genre:"Hochschulschrift"
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Marketingmanagement kleiner und mittlerer Werbeagenturen : eine vergleichende qualitative Analyse zur Identifikation Erfolg versprechender Gestaltungsoptionen aus Kunden- und Agent...
Rohbock, Ute
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328623
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