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type_genre:"Fallstudie"
type_genre:"Publication in honor of a person"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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2
Redesigning of marketing mix elements affecting medical tourism through artificial intelligence (AI)
Ramanathan, Karuppasamy
;
Jenefa, Leena
;
Radhi, A. L. …
- In:
Reskilling the workforce for technological advancement
,
(pp. 222-240)
.
2024
Persistent link: https://www.econbiz.de/10014520094
Saved in:
3
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
4
Marketing strategy in MSMEs facing the Covid-19 pandemic
López Salazar, Gloria Leticia
;
Molina-Sánchez, Rubén
; …
- In:
Digital and Sustainable Transformations in a Post-COVID …
,
(pp. 329-345)
.
2023
Persistent link: https://www.econbiz.de/10014226101
Saved in:
5
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
Saved in:
6
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
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7
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
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8
Start-up marketing strategies in India
Ramesh, M. Anil
(
ed.
);
Grover, Priya
(
ed.
); …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012013815
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9
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
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10
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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