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type_genre:"Fallstudie"
~isPartOf:"Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing"
~isPartOf:"Journal of comparative economics : the journal of the Association for Comparative Economic Studies"
~subject:"Corporate banking"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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HypoVereinsbank : modulares Produktmanagement bei Banken
Zimmer, Klaus
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
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(pp. 146-158)
.
2010
Persistent link: https://www.econbiz.de/10009011564
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