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type_genre:"Fallstudie"
~person:"Chun, Eunha"
~person:"Kim, HaeJung"
~type_genre:"Article in journal"
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Fashion
10
Mode
10
Consumer behaviour
6
Konsumentenverhalten
6
Bekleidungsindustrie
4
Brand image
4
Brand management
4
Clothing industry
4
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4
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fashion industry
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Culture and art policy
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Fallstudie
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Chun, Eunha
Kim, HaeJung
Choi, Tsan-Ming
34
Ko, Eunju
29
Guercini, Simone
9
Kim, Kyung Hoon
9
Shen, Bin
9
Jin, Byoungho
8
Khare, Arpita
8
Madsen, Dag Øivind
8
Merlo, Elisabetta
8
Perry, Patsy
8
Workman, Jane E.
8
Jain, Sheetal
7
Vignali, Gianpaolo
7
Godart, Frédéric C.
6
Henninger, Claudia E.
6
Kim, Sang Jin
6
Loureiro, Sandra Maria Correia
6
McColl, Julie
6
McCormick, Helen
6
Moore, Christopher M.
6
Phau, Ian
6
Ryding, Daniella
6
Suha Fouad Salem
6
Atik, Deniz
5
Caniato, Federico
5
Caridi, Maria
5
Choo, Ho Jung
5
Chow, Pui-Sze
5
Fiore, Ann Marie
5
Goworek, Helen
5
Gwozdz, Wencke
5
Karaosman, Hakan
5
Kautish, Pradeep
5
Lee, Seung-Hee
5
Lee, Yuri
5
Macchion, Laura
5
Moore, Christopher
5
Ozuem, Wilson
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Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International marketing review
1
Journal of global fashion marketing : JGfM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
10
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1
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
2
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
3
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
4
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
5
A decision model development for crowdsourcing in the fashion industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
6
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
7
Which content types increase participation in fashion social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
8
The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
Saved in:
9
Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
Saved in:
10
Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
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