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type_genre:"Fallstudie"
~person:"Goffin, Keith"
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Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith
;
Koners, Ursula
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2011
Persistent link: https://www.econbiz.de/10009303437
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Identifying hidden needs : creating breakthrough products
Goffin, Keith
;
Lemke, Fred
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2010
Persistent link: https://www.econbiz.de/10008667698
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